Ted.com: Stereo Type

 

Going online to Ted.com, I watched a show where Johanna Blakley talks about Social Media and the end of gender.  She talks about how advertising companies used to base their advertisements on what certain ages like.  They still base it off of the same demographics.  However, it is getting harder to track this online. So now they are basing their facts off of social media and they can see what people click on in order to base their advertisements on what people want to see and hear.  They are putting their audience first and according to Blakley, women users are outnumbering men users.  Social media is growing everyday and new ways to find out who to advertise to are helping companies.

 

 

 

Leave a comment